PreBid PlaybookHost City Strategy
The 7-Day Bid Readiness Playbook

Know whether to bid — before you spend a euro chasing it.

PreBid Playbook is a structured go/no-go workspace for cities weighing a major-event bid. Work through feasibility, due diligence, real economic impact and cost exposure — and walk into the room with a board-ready decision, not a hunch.

Built by Jesse Kiuru — 25+ major-event bid and negotiation projects. No card charged for 7 days · cancel anytime.
NO-GO GO
Conditional Go
A clear verdict, the conditions attached to it, and the numbers behind it.
FeasibilityDue diligenceEconomic impactExposure
Experience across FIS Nordic World Ski Championships· Winter World Masters Games· MXGP Finland· UCI Granfondo· EcoCity Forum
The problem

Most bid decisions are made on optimism, not evidence.

A federation comes knocking. The timeline is tight, the excitement is high, and the city commits to a bid before anyone has honestly tested whether it can host, what it will really cost, and what happens in the worst case. Months and hundreds of thousands of euros later, the hard questions finally surface — often too late to change course.

The gap isn't ambition or expertise. It's the absence of a repeatable, defensible process that turns scattered assumptions into a structured decision — one that a board, a council and a finance director can all stand behind. That process is exactly what PreBid Playbook gives you.

The method

Ten guided steps, from first look to signed-off decision.

Each step explains itself in plain language, carries editable defaults, and rolls up into a verdict. Nothing assumes prior expertise — the tool teaches the method as you go.

1

Opportunity & fit

Frame the event, the ask, and whether it fits the city's cycle and ambitions.

2

Readiness scorecard

Score alignment, impact, infrastructure, stakeholders and risk against hard gates.

3

Organising model

Test whether a viable delivery entity and capable organiser actually exist this cycle.

4

Scope & sectors

Map the true scope of the event and the sectors it touches across the city.

5

Venues

Assess venue fit, upgrades and cross-venue demands with a detailed scorecard.

6

Feasibility report

Consolidate everything into an executive or full feasibility study.

7

Due-diligence desks

Six DD desks surface the gaps that sink bids — before you commit.

8

Impact estimate

A quick, defensible estimate of the event's real economic footprint.

9

Cost-benefit & exposure

City-level economics, guarantees, event-triggered investment and worst-case exposure.

10

Go / No-Go decision pack

A board-ready recommendation with conditions, owners and an approval scope.

What you get

A decision you can defend — on paper, to a board.

🧭

A clear verdict

Go, Conditional Go, or No-Go — with the reasons, the conditions, and named owners behind each one.

📊

The real numbers

Economic impact, net cash cost, guarantee exposure and worst-case — separated, never conflated.

📄

Board-ready reports

Export a full feasibility study and a Go/No-Go decision pack to Word or PDF in one click.

🗂️

Multiple projects

Run several opportunities side by side. Two fully worked examples are built in to learn from.

☁️

Saved to your account

Your work is stored securely and syncs across devices — pick up where you left off, anywhere.

🎓

Method built in

Every term and choice explains itself in plain language. No prior bidding expertise required.

See it before you sign up.

Open a fully worked championship bid — every step, verdict and report, filled in. Nothing to install.

Open the live demo →
Pricing

One licence. Every opportunity you assess.

Annual licence
€997 / year
Starts with a 7-day free trial
  • All 10 steps and the full decision engine
  • Feasibility, due diligence, economics & exposure
  • Word & PDF feasibility and Go/No-Go reports
  • Unlimited projects, saved to your account
  • Two fully worked example bids included
  • Free updates for the licence year
Start your 7-day free trial →
No charge for 7 days. Cancel anytime before it ends and you won't be billed.
Who's behind it

Jesse Kiuru

Full-stack event strategist, Bonacube Oy. Twenty-five-plus major-event bid and negotiation projects.

PreBid Playbook is the method distilled from real host-city work — FIS Nordic World Ski Championships (2017 & 2029), the IMGA Winter World Masters Games, MXGP Finland, UCI Granfondo and the EcoCity Forum among them. It's the process I wished cities had before they committed: honest, structured, and built to survive a finance director's questions. Now it's a tool any city team can run in a week.

Questions

Good to know

How does the free trial work?

You get full access for 7 days. Your card is added at sign-up but not charged until day 7. Cancel anytime before then and you won't be billed.

Who is this for?

City event and major-events teams, sports and culture departments, bid committees and the consultants who advise them — anyone who has to recommend whether a city should pursue a bid.

Do I need bidding experience to use it?

No. Every step, term and choice explains itself in plain language, and editable defaults get you moving. The tool teaches the method as you work.

Is my work saved?

Yes. Everything is stored securely against your account and syncs across devices. You can run multiple projects at once.

What do I actually walk away with?

A defensible go/no-go recommendation with conditions and owners, plus a full feasibility study and a Go/No-Go decision pack you can export to Word or PDF for your board.

Can I cancel?

Anytime, from your account. The licence runs for the year you've paid for; there's no long-term lock-in.

Make the call with evidence, not optimism.

Start free today. Work through your first opportunity this week.